Key Moments:
- Big Daddy Gaming® has signed a content distribution agreement with Hub88, allowing the studio to integrate its slot portfolio through the Casino API Integration Service.
- As a result, licensed operators on Hub88’s platform can access Big Daddy Gaming’s debut titles through a single API connection.
- Meanwhile, Big Daddy Gaming recently secured approval as a licensed B2B supplier in Sweden, strengthening its compliant market expansion.
Strategic Integration to Broaden Market Access
Big Daddy Gaming® has announced a new content distribution partnership with Yolo Group’s Hub88. Through this agreement, Hub88 will onboard the studio’s slot portfolio using its Casino API Integration Service. As a result, Big Daddy Gaming aims to expand its presence across regulated European markets. In addition, licensed operators on Hub88’s platform will gain direct access to the studio’s debut slot titles through a simplified integration.
Support for Market Entry and Regulatory Compliance
According to CEO Erland Hellström, the partnership directly supports Big Daddy Gaming’s strategy for entering new markets. “Partnering with Hub88 strongly validates our approach and the quality of our early content,” Hellström said. “Moreover, their platform connects studios with major operators across Europe, and we’re excited to share our titles with their network.”
Furthermore, the agreement follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden. The company sees this milestone as a key step toward delivering compliant, market-ready content.
Early Distribution: A Crucial Test for New Studios
Both Big Daddy Gaming and Hub88 emphasized the importance of early distribution for emerging studios. By onboarding Big Daddy Gaming’s first releases, Hub88 enables operators to access games that reflect the studio’s “signature game DNA.” At the same time, the titles reinforce its “Reel Fun Real Value” brand promise.
Additionally, the initial batch targets local player preferences. However, the companies have not disclosed the number of titles or participating operators.
Ollie Castleman, Managing Director at Hub88, commented, “Big Daddy Gaming® is one of the most exciting new studios to emerge this year. We’ve been impressed by the clarity of their vision and the strength of their early portfolio. Therefore, we’re thrilled to distribute their content early and expect their distinctive style and solid mechanics to resonate across our network.”
Commercial Momentum and Future Prospects
Overall, this content integration marks another step in Big Daddy Gaming’s commercial growth. The partnership supports the studio’s focus on regulated markets while accelerating access for operator partners. Consequently, Big Daddy Gaming continues to expand its European footprint with support from Hub88’s extensive operator network.
| Company | Role in Partnership | Key Feature |
|---|---|---|
| Big Daddy Gaming® | Content Provider | Debut slot titles integrated via API |
| Hub88 | Aggregation Platform | Provides streamlined access to licensed operators |
- Author
Daniel Williams
